Kanye, Taylor, football, Oprah. Sports, US Men’s Open, VMA, virus.
According to Google, these are the top search topics on the web right
now, on September 14, 2009. Of the top ten topics, four are
sports-related, two are music-related, two are Oprah-related and two
are “unrelated.”
These are the things America is searching for: sports, music, Oprah.
If I were to write a song today about a singing football player who
appears on Oprah, would people search for it? Would I be giving America
what it wants?
Today, if you want your music to be heard or seen, it’s gotta be on the Internet. If you can be Googled, you’ve got a chance.
I searched for Google hit statistics on “Paul McCartney.” As you might
expect, hit results were astronomical. I was surprised to learn that
Canadians searched for Paul more than Americans, followed by Mexicans
and Argentineans. The Brits were somewhere behind Argentina. People
are nuts for his lyrics, which they look for more often than info on
his tours, which came in second.
I then entered Texas-bred band Bowling for Soup. I love Bowling for
Soup! We cover one of their most popular songs, “1985.” It is just
too perfect for our band of five women. I learned they are bigger in
the U.K. than they are in their home country. What is it about
hometown folks not being number one fans??
I then entered Merry and the Mood Swings. The message came up: “Not
enough search volume to show graphs.” If this had been revealed at a
cocktail party, my eyes would have gotten momentarily big and I would
have flushed red. How embarrassing! Here we have a wonderful home
website and a presence on myspace, Facebook and now ReverbNation. I
know we are searched for because ReverbNation can show me examples of
where we have appeared on the web, and Google sends Mary H. updates
when we appear on the web.
So I’m experimenting. If I salt hot topic terms into my blog posts and
the band websites, will they eventually come up on Google searches? If
they do and people click through, will I write a hit song titled
“Oprah’s Football Music?” Maybe an entire CD, “The Battle of Jon and
Kate,” “Taylor’s Swift Kick to Kanye,” “Facebook Virus Blues,” etc.?
Will I?
Search me.
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