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tips and traps

Title = your headline.

Keep it brief, upper/lowercase letters, please. (Also ... NO NEED TO WRITE IN ALL CAPS!!)

Tagline = a few words or a phrase that can identify and distinguish the story for future reference (e.g., a State Fair story could have a headline without the words "state fair" in it, but if you put them in the tagline, the story would come up in a sitewide search.)

Stories could be three sentences long or 30, but they have a beginning, a middle and an end. The most effective stories follow this formula: 5Ws + 1H.

(Translation: Who, What, When, Where, Why and How; answer as many of these as possible and you've got a story on your hands.)

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